Noida Emerges as India's Apparel Hub, Job and Housing Prospects BoostedNoida, the city located in the northern Indian state of Uttar Pradesh, has been declared the city of apparel under the one-district-one-product scheme due to its massive garment industry. The city hosts around 3,000 apparel units, which generate employment for thousands of people. The city's apparel industry is getting a boost from a unique initiative by actor and philanthropist Sonu Sood, who is partnering with local apparel makers to bring migrants back to the city and providing them with job prospects and housing.The apparel industry in Noida plays a vital role in providing employment opportunities to a large number of people, especially to women, who constitute up to 60% of the workforce. According to industry experts, Noida's garment industry is estimated to be worth around INR 25,000 crore ($3.4 billion) and employs over five lakh workers directly and indirectly. The industry is said to have the potential to double in size in the next five years, which is why the government has declared it as the city of apparel.The COVID-19 pandemic led to the migration of workers from cities like Noida to their home states, causing a big gap in the availability of skilled and unskilled labor in the apparel industry. This situation prompted Sonu Sood, who has been lauded for his work in helping migrant workers during the pandemic, to partner with local apparel makers to create job prospects for the migrants and give them a sense of security by providing them with accommodation.Sood, who has been appointed as the brand ambassador for the Uttar Pradesh government's One District One Product scheme, has taken the initiative to bring migrants back to Noida and other cities in the state to ensure they get employment opportunities in the apparel industry. He has joined hands with local apparel makers and has struck a deal to provide affordable housing to the new recruits.The company that has partnered with Sood claims to have already given jobs to about 300 migrant workers who returned to Noida in recent weeks, while it aims to provide employment to another 500 in the coming days. The company, which had faced a shortage of labor due to the pandemic, has been able to increase production by 50% in just one month after Sood's intervention. The actors' partnership with local industry leaders is seen as an excellent example of how the government's One District One Product scheme can be an effective driver of economic development.The apparel industry in Noida has multiple opportunities for growth and expansion. Garment manufacturers in the city can produce a wide range of products, from quality t-shirts to high-end fashion garments, due to the availability of skilled labor and access to raw materials. The export market is also growing, and many local manufacturers have started exporting their products to foreign countries.The Uttar Pradesh government under the One District One Product scheme aims to promote local industries, generate employment opportunities, and boost economic development. The initiative includes providing financial support and technical assistance to local manufacturers. The government has identified 75 products that are unique to each district and has given incentives to manufacturers who produce these products. The scheme has helped to revitalize the dying industries in the state, and the apparel industry is one of the beneficiaries.Experts believe that the government's One District One Product scheme, coupled with Sonu Sood's unique initiative, will revive the apparel industry in Noida. The combination of affordable housing, employment opportunities, and government backing will create a positive environment for the industry to thrive. The initiative will bring back the skilled and unskilled workers who left Noida due to the pandemic and pave the way for a brighter future for the apparel industry in the region.In conclusion, Noida's apparel industry is set to become one of the growth drivers of the state's economy, thanks to the One District One Product scheme and Sonu Sood's unique initiative. The combination of government support, skilled labor, and affordable housing will help the industry tap into new markets and meet the growing demand for quality garments. The industry's expansion will create new job opportunities and, in turn, help boost the region's economy.
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